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Conversion Copywriting 101
Conversion Copywriting vs Regular Old Copywriting
What is conversion copywriting? How is it different from other kinds of copywriting, like writing brochures or ads? (2:51)
How to Write Messages that Stick
How to know for whom you're writing (6:54)
What is a value proposition, and what does that have to do with copywriting? (9:36)
Copywriting for Different Stages of Awareness
What does a visitor's stage of awareness have to do with the copy you write? (4:23)
How can you tell what stage of awareness your visitors are in? (4:32)
Can you convert visitors with low awareness? How is the funnel you craft for low-awareness visitors different from the funnel you craft for higher-awareness visitors? (5:22)
The 100 audience formula (5:36)
Is Your Page Doing What It's Supposed to Be Doing?
Explain page goals. (5:19)
How to Lay Out a Great Web Page
Walk us through the anatomy of a great web page. (9:01)
What to think about when laying out your page (e.g., AIDA, PAS) (8:53)
Your Landing Page Ain't Your Home Page, Okay?
The difference between a home page and a landing page. (6:31)
How to Format Your Web Copy
Best tips for formatting web copy (6:17)
How to Write Headlines that Get the Clicks
How to write a great headline (5:21)
Clear vs clever: which one wins, when? (3:49)
How to Get 'Em to Keep Reading
How to write meaningful body copy (3:26)
What is the difference between features and benefits, and which should we write for, when? (3:51)
How long should your copy be? (4:05)
How to Get Useful Testimonials and Where and When to Use Them
What are useful testimonials? (5:11)
When should I use a testimonial instead of regular copy? (2:51)
How to get great testimonials: a process (6:21)
Convert Like a Mofo, Yo
Best tips for getting visitors to opt-in (to your list) (9:51)
Drip Campaigns that Are Way Better than the Other Guys'
What is a drip campaign? (4:36)
How to plot a drip campaign (8:23)
How to write an email subject line (7:38)
Should you sell in email? Why, why not, and when, if ever? (7:47)
How to Write Adwords Ads
How to write Adwords ads that convert (5:11)
How to Get Out of Your Copywriting Funk with This Insider Shortcut
How to effortlessly build a huge swipe file of the world's best copy (6:15)
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How can you tell what stage of awareness your visitors are in?
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