Conversion Copywriting 101
Today's in-demand copywriters teach the essentials of writing high-converting copy.
The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.
She's been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.
The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna's ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed - without a word of prompting - "These ebooks changed my life."
And when Brian Clark - one of the best known copywriters on the planet - wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the founder of Copyhackers.
StartWhat does a visitor's stage of awareness have to do with the copy you write? (4:23)
StartHow can you tell what stage of awareness your visitors are in? (4:32)
StartCan you convert visitors with low awareness? How is the funnel you craft for low-awareness visitors different from the funnel you craft for higher-awareness visitors? (5:22)
StartThe 100 audience formula (5:36)